Cookie Policy

Cookie Policy

In the context of our communication, when we use terms such as "we," "us," "our," or "MailCup," we are referring to MailCup, with its official address at 20 Red Lion Street, London, WC1R 4PS, UK.

The following Cookie Statement explains our use of cookies and similar technologies within the scope of our business operations, including our various online platforms, such as websites accessible via the URL https://mailcup.net or any other digital platform under our ownership, operation, or control (collectively referred to as the "Website"). It also applies to instances when subscribers of our users interact with websites or e-commerce stores managed by our users or engage with emails distributed through our Services. This statement details the nature of these technologies, our reasons for using them, and your entitlement to regulate their usage. It is an integral part of our Privacy Policy and is automatically integrated therein. Any capitalized terminology not explicitly defined in this Cookie Statement conforms to the definitions provided in our Privacy Policy.

In certain scenarios, the cookies and tracking technologies outlined in this Cookie Statement may be used to gather Personal Data or information that transforms into Personal Data upon amalgamation with other data. For a comprehensive understanding of how we handle your Personal Information, we encourage you to review our Privacy Policy.

1. Definition

1.1. Cookies: These are small data files placed on your computer or mobile device during your visits to the website. Cookies are widely used by online service providers to optimize website functionality and obtain valuable reporting insights.

1.2. Categories of Cookies:

1.2.1. First-party cookies: Established by the website's owner or service provider (in our case, MailCup).
1.2.2. Third-party cookies: Set by entities other than the website owner, facilitating additional features or functionalities.

2. Purpose of Cookies and Tracking Technologies

2.1. Objective: We use first-party and third-party cookies for various purposes, including:

2.1.1. Essential or strictly necessary cookies: Indispensable for the technical operation of our Website and Services.
2.1.2. Performance and functionality cookies: Enhance the user experience by monitoring and catering to the interests of our Website visitors.
2.1.3. Analytics and customization cookies: Gather data to enhance our understanding of website usage and personalize the user experience.
2.1.4. Advertising (Targeting) cookies: Ensure advertising messages are relevant to users' interests.

3. Cookies Deployed on Our Website

3.1. Types of Cookies:

3.1.1. Essential Website Cookies: Vital for delivering services available on our website.
3.1.2. Performance and Functionality Cookies: Intended to enhance website performance.
3.1.3. Analytics and Customization Cookies: Gather data to improve understanding and personalize the user experience.
3.1.4. Advertising (Targeting) Cookies: Ensure relevant advertising messages.

4. Additional Tracking Technologies

4.1. Technologies: In addition to cookies, we may use web beacons, pixels, and other tracking mechanisms for various functions, such as traffic monitoring and assessing the success of marketing campaigns.

5. Targeted Online Advertising

5.1. Engagement. We employ third-party service providers to collect and analyze individualized usage data from interactions with our Website. This data aids in deducing users' interests and delivering personalized advertisements without including personally identifiable information.

6. Cookies Used in Our Services

6.1. User Email Campaigns:

6.1.1. In the email campaigns of our users, we automatically embed single-pixel GIFs, commonly referred to as web beacons. These small graphic files contain unique identifiers that enable both us and our users to identify when their subscribers open an email or click on specific links. This technology captures the subscriber's email address, IP address, and the date and time of each open and click, which is subsequently utilized to compile performance reports for our users.

6.2. User Sites:

6.2.1. If a user chooses to utilize specific MailCup add-ons or features, this usage may require additional cookies or tracking technologies. When users connect their websites or e-commerce stores to a MailCup account, a JavaScript tracking snippet ("Snippet") is installed on their site. This Snippet facilitates the use of specific automation, features, and functionality provided by MailCup through the Services, allowing cookies, pixels, and other technologies to be set on the user's site. The selection of cookies, pixels, or other technologies depends on the specific add-ons or features chosen by the user. Therefore, subscribers are encouraged to review the user's privacy notice and cookie disclosures for detailed information about the types of cookies and tracking technologies used on the site.

7. Cookie Control

7.1. You have the option to accept or decline cookies. You can configure your web browser settings to accept or reject cookies. If you choose to reject cookies, some functionality and areas of our Website may be limited. Refer to your web browser's help menu for precise instructions on managing cookies, as procedures may vary across browsers.

7.2. To learn how to manage cookies in your browser, please visit one of the links below:

7.2.1. Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
7.2.2. Google Chrome: https://support.google.com/chrome/answer/95647
7.2.3. Opera: https://www.opera.com/help/tutorials/security/privacy
7.2.4. Safari: https://www.imore.com/how-enable-cookies-safari-macos-high-sierra

8. Statement Update Frequency

8.1. This Cookie Statement may undergo periodic updates to accommodate changes in the types of cookies used or for other operational, legal, or regulatory reasons. We recommend checking this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

8.2. The date at the bottom of this Cookie Statement indicates its last update.

8.3. If you have any inquiries regarding our use of cookies or other technologies, please feel free to contact us at [email protected].

We appreciate the trust you place in MailCup and are committed to ensuring the safety and efficiency of your online experience.

Thank you for entrusting us with your confidence.